Strategic Accompaniment

Strategic Accompaniment

Strategic Accompaniment

From the development of systemic research models and with the appropriation of an extensive experience in brand consulting, we support clients in the development of strategic plans and in the definition of tactical schemes oriented to achieve the proposed market objectives.

Strategic support to organizations

We offer strategic support to organizations undergoing innovation processes. We conduct workshops that ensure coherence between the values of brand genetics and new products, services or identities.

Innovation workshops

They seek to work on brand innovations in three moments: divergent approach, convergent approach and innovation definition.

Brand building

Our accompanying workshops work on the five axes of the brand pyramid.

Strategic knowledge management

Translation of information into efficient strategic knowledge for brand building.

Strategy Lab

Its purpose is to transform consumer knowledge into possible brand actions.

Neurological brand alignment

Based on the fact that brands must have a structure that connects with consumers’ experiences.

Consumer knowledge assessment

Construction of a marketing area focused on consumer knowledge.

Innovation Workshops

They seek to work on the brand’s innovations in three moments: divergent approach, convergent approach and innovation definition, all framed and nurtured with the deep knowledge of the consumer, with the company’s capabilities for the development of innovations and with the market’s needs and expectations.

Divergent Approach
This workshop seeks to carry out a series of group exercises with the innovation team of the companies, both marketing and product; there, without context filters (market, corporate, or consumer) and with exogenous sources of inspiration (other categories), a bank of innovations are generated.
Convergent Approach
The second stage involves assessing what the company and the market offer and what the consumer currently appreciates. Essentially, it is an exercise in innovation proposals based on an extension of what already exists.
Definition of Innovation
This last part involves appropriating everything learned in the previous steps and, from that integration, framed by holistic creativity and convergent reality, trying to establish viable innovation paths.
Neurological Brand Alignment
Based on the fact that brands must have a structure that arises from higher definitions (the “what for” of the brand), which connect it with a specific consumer experience. From that axis that shapes the brand, it is necessary to establish its limits (the why of the brand). Based on these axiological definitions, the process of defining brand strategies and tactics begins, which is aligned in descending order (that is, from "how" to "what") to achieve a coherent, aligned, coherent, holistic, and integral system of what a brand is.
Strategy Lab
It seeks to take advantage of all the relevant information the organization has (quantitative, qualitative, behavioral, consumer values and beliefs, etc.) and its knowledge management. It is an exercise in which the brand manager and the TMG team review, analyze and filter a stream of possible brand actions, identifying which would have the highest impact on the current brand objectives.
Strategic Knowledge Management
As a knowledge management center, TMG's premise is not only to deliver figures and research results but also to accompany organizations and brand managers in managing this accumulation of information; that is, to translate this data into strategic and efficient knowledge for the construction of a brand. Strategic support suggests how to help the organization define strategies or seek answers to critical marketing questions.
Valuing Consumer Knowledge
Modern marketing bases its activity on focusing its work on consumer knowledge and experience. In this context, the research units of the marketing area are no longer the ones that manage the process, but that task now falls on the consumer knowledge area. TMG helps organizations identify the area and team skills needed to build a marketing unit focused on consumer insights.