Research for Innovation
Research for Innovation
We have a research scheme based on the construction of systemic methodologies and the application of modern tools, including real-time collection models, application of neurological marketing resources, and qualitative research techniques.
Different ways to listen to your customer or consumer
We have a modern multichannel survey application system, which allows you to access your customer or consumer by phone, online, or in person. Each survey application option feeds a single database, from which field progress reports and a real-time results dashboard are generated.
We design and operate the surveys in a technical, simple, agile and cost-effective way.
We help you build your experience maps
We are experts in understanding the customer or consumer’s essence, so we lead research projects that allow us to segment customers, build empathy and detail experience maps.
Through a research model that combines deepening methodologies and a multichannel experience evaluation system. We are your ally in consolidating an easy-to-manage UX/CX model.
Virtual group discussions
Today, more than ever, a brand needs to be empathetic with its customer or consumer. For this, we have a group of professionals and technical support to conduct group sessions, in-depth interviews or co-creation workshops that allow you to understand the key insights to make the most appropriate decisions in the shortest possible time.
We have designed a systemic model of qualitative analysis that allows us to deliver in-depth and fully actionable reports on time.
Our four levels:
Inspiration
This is a phase to deepen and generate empathy. It is the start of the process and involves applying systemic techniques to identify the model of values and beliefs associated with the category and determine the empathy and experience maps necessary to advance any innovation process.
Conceptualization
Taking the inspiration inputs (in particular the axiological value system and the empathy and experience maps) and the latent needs of the consumer, a first design or fit process is made, which merges the customer’s needs with the capabilities of the brand or organization.
Definition
At this point, research focuses on testing prototypes derived from the previous steps; that is, it seeks to audit that the seed needs of innovation are successfully resolved by the product proposal, communication, or any other marketing resource.
Execution
Once the innovation is launched, it is necessary to accompany it to identify timely adjustments that increase the probability of success. In this phase, the research combines qualitative and quantitative techniques with concrete and timely responses.
Based on the understanding of the brand/product status and with the precision model application in the definition of a research brief, it is possible to establish the level of Inspiral to be applied.
Effective responses to real needs
We understand that brand development or innovation is based on deep and empathetic knowledge of its potential consumer or client. Only by understanding the system of values and beliefs, as well as its motivational relationship with the consumption of the product and the brand, is it possible to design effective responses to the real needs of a community.
